2020 predictions
Jan 7, 2021
Did 2020 predictions for adtech come true?
Six programmatic experts predicted how adtech would evolve in 2020. Shortly after, cookies were formally given the death warrant. Then a pandemic swept through the world. Did their predictions hold?
Oct 29, 2019
CMOs face ‘final desperate fight for survival’ in 2020: Forrester
CMOs need to take control of the entire customer journey, invest in participatory purpose-led experiences, and become more strategic in technology spend to secure their future, the firm suggests.
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