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STRATEGIC PUBLIC RELATIONS GROUP

Regional, Hong Kong
Discipline: B2B Marketing, Brand Consulting/Brand Strategy/Brand Reputation, Communications and PR, Communications and PR (Consumer, Corporate, Crisis Communications, Education, Energy, Financial, Government, Healthcare, Issue Management, Luxury, Manufacturing, Media Analysis, Press Release, Property, Public Affairs, Technology, Transport, Travel), Content Marketing and Distribution, Corporate Social Responsibility (CSR), Creative/Graphic Design, Experiential Marketing & Activation, Health Care, Integrated Communications Consultancy, Luxury & Premium Branding, Marketing Research/Data Analytics, Marketing Services, Media and Influencer Engagement, Media Planning/Buying (Online, Out of Home, Print (Trade/Newspapers), Radio, Social, TV), SEO/SEM, Social Media, Video Content Creation, Web Design Production/Development

Contact Info:

STRATEGIC PUBLIC RELATIONS GROUP
24th Floor, Admiralty Centre 1
18 Harcourt Road
Hong Kong
Tel: +852 2527 0490
Fax: +852 2114 4948
http://www.sprg.asia
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Personnel:

Chairman

Richard Tsang

Executive Director

Eveline Wan

Branches/ Affil. :

Member Company: Hong Kong, Beijing, Shanghai, Guangzhou, Taipei, Singapore, Kuala Lumpur, Sydney
Affiliates Network: Belgium, Brazil, Canada, Finland, France, Germany, India, Indonesia, Italy, Japan, Mexico, New Zealand, Philippines, Poland, Portugal, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, UAE, UK, USA

Year Established:

1995

No Of Employees:

250
Awarded Campaigns
Total Campaigns (85)

Established in 1995 as an investor relations specialist in Hong Kong, we at SPRG have now grown into an integrated PR group that delivers exceptional services to local and international clients in Asia Pacific. We have 250 professionals working from eight locations across APAC providing clients with holistic communication services. With affiliates around the world and - PROI Worldwide partners, SPRG can help clients access over 165 cities globally. Among our expertise includes investor relations, IPO communications, corporate and marketing communications, and brand building for corporate and financial institutions and associations in Asia Pacific.
STRATEGIC PUBLIC RELATIONS GROUP - Awards Won (56)
Award Show Award Category Campaign Name Year
PR News Top 120 2025 Agency Elite Top 120 2025 Agency Elite Top 120 2024
Public Relations & Communications Association of Malaysia (PRCA) Gold Best Use of Social Media Malaysia Public Relations Award 2024 (MPRA) 2024
Public Relations & Communications Association of Malaysia (PRCA) Gold Best PR-Led Integrated Campaign Malaysia Public Relations Award 2024 (MPRA) 2024
Public Relations & Communications Association of Malaysia (PRCA) Silver Product Brand Development B2C Malaysia Public Relations Award 2024 (MPRA) 2024
China International Public Relations Association (CIPRA) Silver Award International Corporate Communications - Telling China’s Story The 20th China Golden Awards for Excellence in Public Relations 2024
The Hong Kong General Chamber of Small and Medium Business Excellent Corporate Recognition Partner Employer Award 2024
The Stevie Awards Gold Stevie Public Relations Agency of the Year in Asia, Australia and New Zealand International Business Awards 2024
The Stevie Awards Gold Stevie Public Relations Agency of the Year in Asia (China, Japan and Korea) International Business Awards 2024
The Stevie Awards Silver Communications or PR Campaign of the Year - Financial Services & Investor Relations International Business Awards 2024
Hong Kong Committee for UNICEF Inclusive Organisation Breastfeeding Friendly Workplace Say Yes To Breastfeeding 2024
The Hong Kong Productivity Council Happy Company Happy Organization Label Scheme 2024
Marketing Magazine Marketing and Communication Leader Marketing and Communication Leader 2024
PR News Honourable Mentions Branding Campaign Digital Awards 2024
PR News Honourable Mentions Launch Campaign Digital Awards 2024
The Stevie Awards Bronze Award Innovation in Marketing, Brand Development The Asia-Pacific Stevie® Awards 2024
The Stevie Awards Bronze Award Innovation in Marketing, Brand Renovation/Re-Branding The Asia-Pacific Stevie® Awards 2024
Hong Kong Institute of Marketing SPRG Market Leadership Award 2024
Agency fo Volunteer Service Certificate of Appreciation Hong Kong Volunteer Award Hong Kong Volunteer Award 2024
Hong Kong Institute of Marketing - HKIM Market Leadership Award 2022/2023 Fellow Member of HKIM Fellowship Conferment Ceremony 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Gold Healthcare Award 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Gold Best Use of Social Media 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Silver Public Sector Award 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Silver Sustainability Award 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Silver Corporate Branding 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Silver Best PR-Led Integrated Award 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Silver Best Use of Content 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Bronze Consumer Launch Award B2C 2023
Public Relations & Communications Association of Malaysia (PRCA) - Malaysia Public Relations Award 2023 (MPRA) Bronze Technology Award 2023
PR News - Platinum PR Awards Winner Investor Relations 2023
The Stevie Awards -International Business Awards Gold Stevie Public Relations Agency of the Year in Asia, Australia and New Zealand 2023
The Stevie Awards -International Business Awards Gold Public Relations Agency of the Year in Asia (China, Japan and Korea) 2023
The Stevie Awards -International Business Awards Silver Communications or PR Campaign of the Year - Financial Services & Investor Relations 2023
The Hong Kong Productivity Council - Happy Organization Label Scheme Happy Company 2023
Enterprise Asia - Linchpin of Asia Awards 2023 Pharmaceutical / Healthcare 2023
Enterprise Asia - Linchpin of Asia Awards 2023 Food & Beverage (F&B) 2023
The Stevie Awards - The Asia-Pacific Stevie® Awards Bronze Innovation in Media Relations 2023
The Stevie Awards - The Asia-Pacific Stevie® Awards Gold Innovation in Investor Relations 2023
Hong Kong Institute of Marketing Market Leadership Award in the PR industry Market Leadership Award 2023
The Hong Kong Council of Social Services Caring Company 5+ Caring Company 2023
The Hong Kong Council of Social Services Caring Company 15+ Caring Company 2023
The Hong Kong Council of Social Services Caring Company 15+ Caring Company 2023
The Hong Kong Council of Social Services Caring Company 15+ Caring Company 2023
The Hong Kong Council of Social Services Caring Company 15+ Caring Company 2023
PRovoke Media WINNER Greater China Consultancy of the Year 2023
The Gold Standard Awards 2023 WINNER Multi-Market Consultancy of the Year 2023
Adgully ImageXX SILVER Best Use of Content 2023
Agency Reporter Stakes Awards SILVER Technology Unravelling the AI Enigma 2023
China Digital Media Awards BRONZE Industry Excellence Category: Food/Confectionary/Restaurant California Almonds: + Almonds, + Radiance 2023
Exchange4media (IPRCCA) GOLD Most Innovative use of Content Marketing 2023
Exchange4media (IPRCCA) SILVER Most Innovative Storytelling in PR in Digital Age 2023
PRCA Awards WINNER Entertainment Sector 2023
PRCA Awards WINNER Most Innovative Storytelling in PR in Digital Age 2023
Tiger Roar Awards BRONZE Integrated Marketing Hennessy V.S.O.P 2023 Brand Relaunch Campaign 2023
Tiger Roar Awards SILVER Social Media Marketing McDelivery 2022 FIFA Campaign 2023
PR Awards Asia-Pacific BRONZE Best Brand Strategy Johnnie Walker FY23 Trademark Integrated Campaign 2023
PR Awards India SILVER Arts, Entertainment & Media; Media Relations 2023
Show Reel
STRATEGIC PUBLIC RELATIONS GROUP Work (Total: 85 Awarded: 0)
Calitravelog Southeast Asia Anchor Campaign
Brand: PUMA
Sector: Public Services & Non-Profit Organizations , Retail
Listing Ceremony
Brand: ESR
Sector: Public Services & Non-Profit Organizations , Financial Services
Power People’s Passion
Brand: Discovery Networks
Sector: Public Services & Non-Profit Organizations , Miscellaneous
Emperor Cinemas Redefines Cinematic Experience with The Launch of its First Luxe Outlet in Malaysia
Brand: Emperor Group
Sector: Public Services & Non-Profit Organizations , Miscellaneous
ACG Event Media Luncheoon
Brand: Medialink
Sector: Public Services & Non-Profit Organizations , Miscellaneous
MBO Cinemas introduces its First Samsung Onyx Cinema LED Screen
Brand: MBO Cinemas
Sector: Public Services & Non-Profit Organizations , Miscellaneous
Show More
STRATEGIC PUBLIC RELATIONS GROUP Case Studies (19)
Listing Ceremony
Brand: ESR
Key Objective: Brand – Launch/Reposition , Brand - Awareness , Brand - Loyalty , Customer Acquisition , Customer Retention , Event Promotion , Increase Sales , Increase Market Share , Product Launch
Calitravelog Southeast Asia Anchor Campaign
Brand: PUMA
Key Objective: Brand – Launch/Reposition , Customer Retention , Product Launch , Brand - Awareness , Increase Market Share , Brand - Loyalty , Customer Acquisition , Increase Sales
Curiosity Report
Brand: Merck KGaA
Key Objective: Event Promotion
Show More

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The Campaign Asia-Pacific Team