The Knowledge
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Is AI financially beneficial for agencies?
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
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Australia’s Match & Wood and Involved Media crack global Indie media top three with big wins
Meanwhile, German agency JOM takes the lead in the April indie rankings.
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EssenceMediacom retains top spot in April's APAC media league
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
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OMD takes the lead as EssenceMediacom drops out of global rankings
At a holding-company level, Publicis Groupe breaks the $1 billion mark.
How have the US tariffs impacted the 'big six' holdcos' stock market performance?
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
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EssenceMediacom gains top spot in first APAC media league of the year
OMD and UM are among the top five agencies in the agency table, while independent Nunn Media continues its momentum. Meanwhile, WPP tops the first APAC holding company table.
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EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
Australia claims top-three spot in 2025’s first indie new-biz league
Campaign Red’s first league table of the year highlights regional shifts, with Australia entering the top three on the back of a major win from Renault Motors.
APAC M&A defies global dip, surging over 10% in 2024
Despite an active second half, global M&A volume fell 2% in 2024. However, APAC companies are bucking the trend, reporting a 10% surge and actively acquiring.
APAC's latest media new-biz spotlight boosted by moves in China
The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.
Performance and staff numbers decline across global agency groups in 2024, as restructures continue
An analysis of key trends from the performance of global holding companies through 2024.
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Indie agencies gain ground globally, PMG tops rankings
Meanwhile, a confidential independent won the $200 million Shanghai General Motors media account in March.
Adland has the power to influence social media but who can tame it?
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
APAC lags as Saatchi & Saatchi leads global new business charge
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
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Will retail media live up to the hype?
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
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Global indie rankings: Where are the APAC agencies?
Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.
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Publicis climbs the highest in APAC media rankings following Kenvue win
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
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Tata Motors win pushes Omnicom Media Group into top five of global new business
Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.
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Nunn Media climbs to $42.8 million in wins, leading Australia's independent media scene
Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
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