News
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Google cuts 200 jobs in a core business unit
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
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Texas governor’s office looks for agency partner to boost tourism from Asia
Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.
Google AI Max and SEO: What it means for brands and consumers
Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
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Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
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Accenture to acquire Japanese digital firm Yumemi
The deal will bring Yumemi’s 400-strong team into Accenture Song.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Alibaba’s Taobao and Tmall Group team up with RedNote
The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into RedNote social posts.
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Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.
Lego builds full-scale Formula One grid in bricks, complete with drivable cars
As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.
Google introduces AI Max to search campaigns
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
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History of GroupM 2003-2025: The world's largest media investment arm
Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
StackAdapt launches integrated platform to connect programmatic and email marketing
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
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Publicis Japan bolsters creative leadership with talent from Google and Hakuhodo
EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.
How Trust Bank went from zero to a million customers in less than three years
Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.
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GroupM to merge agency brands into single P&L
WPP to 'sunset' agency specific job titles in the shake-up.
Leo without the Burnett is still brimming with creative ambition
Following its global rebrand, Leo India is sharpening its focus on business-led creativity—balancing campaign delivery with a growing appetite for strategic mandates and international relevance.
Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
Accenture Song is the incumbent on the account.
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WPP set to drop GroupM brand in media shake-up
WPP media arm to change name as part of ongoing restructure.
Move and win roundup: Week of May 5, 2025
Catch up on our weekly roundup of people moves and account wins at DDB Group, Kantar, Moonji, Emergent, AKQA, TBWA, Ogilvy, Singapore Tourism Board, and more.
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