Analysis
Women to Watch 2024: Ava Lee, Society
Empathetic, strategic, and results-driven are just some of the qualities that define Lee, who is committed to driving growth, fostering inclusivity, and shaping the future of the ad industry beyond Society.
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Beyond IWD: Marico’s CMO on why gender conversations can’t be a one-day affair
The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.
How personality test MBTI penetrated the marketing world
The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?
Performance and staff numbers decline across global agency groups in 2024, as restructures continue
An analysis of key trends from the performance of global holding companies through 2024.
Keeping the creative fire alive in a global network
Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
Creative Minds: Why Kelly Phan thinks creativity should feel like home
RGA Sydney’s Kelly Phan on discovering creativity via Illustrator and why she will never be a fashion designer.
Will you still need me, will you still feed me?
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
Instilling a culture of curiosity a challenge for marketing chiefs, says report
The survey respondents included 50 chief marketers and marketing directors across brands like Tommy Hilfiger, Bacardi and Adidas.
Reddit becoming a destination for women to share critical health information according to Weber Shandwick study
Communities on Reddit are the new avenue to discuss both physical and psychological problems.
Can AI complement the spiritual essence of Ramadan?
PHD MENA’s Ban Samara on the role AI should play in the sensitive territory of spirituality.
Women to Watch 2024: Audrey Michelin, OpenX
Michelin's career is a powerful lift: She's not only the Australian national deadlift record holder but also a high-performing leader who shapes financial outcomes and lifts team dynamics.
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HSBC’s CMO on using Hong Kong as a backdrop to storytelling
To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
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Why so many are leaving adland to embark on 'solopreneurship'
As mass layoffs and disillusionment with traditional agency models continue to drive professionals towards solopreneurship, can they cushion the pressures of running a solo venture?
What brands can learn from Anora beating Wicked at the Oscars
The Working Assembly’s Jolene Delisle says that cultural resonance is not about being the loudest, but being the most meaningful.
Why gender-equality campaigns need to go past mushy sentimentality
IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.
'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start
In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.
Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage
Full time lead creative at Maleo, and part time ad librarian, Michael Fabian K wants to make Indonesian advertising world famous.
More pocketbook, less politics: How C-suites should talk about tariffs
Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.
Women to Watch 2024: Asma Humayun, Shiny Toy Guns
A powerful example of how creative talent, coupled with unwavering determination and a commitment to social justice, can transform lives and reshape societies.
Mini-games become major league advertisers on WeChat
The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.
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