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Nikita Mishra
May 13, 2025

TBWA’s newly appointed chief AI officer on why 'AI is a co-pilot, not an autopilot'

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

Kimberlee Wells (left), Lucio Ribeiro (right)

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