'Not every brand or company needs to build AI': Google's Sapna Chadha on finding ...
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: ...
5 hours ago
'Not every brand or company needs to build AI': Google's Sapna Chadha on finding ...
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
6 hours ago
Trump cuts funding to Radio Free Asia and global ...
The funding freeze on international broadcasters has put key media organisations in limbo, threatening press freedom worldwide and jeopardising the future of independent journalism in regions dominated by state-controlled narratives.
4 hours ago
US regulator asks Omnicom and IPG for information ...
Shareholder vote due to take place on 18 March.
The Information
2 days ago
A tale of two holding companies: WPP and Publicis
WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.
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6 hours ago
It's not about keywords anymore, it's about AI ...
As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.
6 hours ago
AFL invites a younger generation to the world of 'pigeon interference' and ...
72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.
4 hours ago
303 MullenLowe Perth wins WA Museum, Fremantle Arts ...
The agency has also secured multiple new projects spanning campaign development, branding, and strategy across cultural and community sectors. Find all the details of the appointments here.
1 day ago
Publicis scoops Coca-Cola media in North America
WPP has lost the account after a closed review.
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3 days ago
Bitter chocolate: The fallout of a poorly planned ...
The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.
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3 days ago
Too old for the party, too young to leave—the ...
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
3 days ago
Why the adtech ecosystem continues to struggle with ...
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.
3 days ago
Six ad agencies under scrutiny in Indonesian Bank ...
The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.
Mar 12, 2025
Creative Minds: Why Kelly Phan thinks creativity ...
RGA Sydney’s Kelly Phan on discovering creativity via Illustrator and why she will never be a fashion designer.
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1 day ago
Why it's a great time to be an indie right now
Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.
4 days ago
How personality test MBTI penetrated the marketing ...
The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?
Ageism in adland
3 days ago
Too old for the party, too young to leave—the ...
There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.
Mar 12, 2025
Will you still need me, will you still feed me?
While discussions around ageing within advertising tend towards the gloomy, Current Asia’s chief executive has some practical suggestions to address the challenge.
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Mar 10, 2025
The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
Mar 7, 2025
'Creativity is not bound by age, it only evolves ...
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
Representation Matters
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4 days ago
Beyond IWD: Marico’s CMO on why gender conversations...
The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.
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Mar 6, 2025
Gender equality is everyone’s fight—so why is ...
The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.
Mar 6, 2025
Clemenger BBDO calls out unpaid IWD speeches with ...
Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.
Feb 20, 2025
Gen Z isn't buying Black History Month campaigns ...
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
The Work
2 days ago
How DDB and Acciona make old wind turbines into the coolest surfboards around
'Turbine Made' is an ambitious campaign that recycles retired turbine blades into new materials and products, saving them from landfills.
4 days ago
Hello Kitty and Kuromi star in Sanrio’s OOH push against knockoffs
Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?
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Mar 12, 2025
Lifebuoy urges Indonesian youth to get 'possessed by coolness'
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
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Mar 7, 2025
Tit for tat: Dentsu Thailand fights gambling with gambling
Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.
Mar 7, 2025
Why gender-equality campaigns need to go past mushy sentimentality
IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
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Mar 27, 2025
Campaign Spotlight Hong Kong 2025
Explore the new 2025 marketing playbook at Campaign Spotlight Hong Kong on 27 March
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
Feb 24, 2025
The untapped potential of OTT for Singapore marketers
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
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PROMOTED
Jan 24, 2025
DEI isn’t something to check off a list; it should ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
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PROMOTED
Jan 9, 2025
Uncovering the best marketing approaches to connect ...
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and hard to please sliver of Chinese outbound travellers — the affluent segment.
PROMOTED
Jan 6, 2025
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
BY PR NEWSWIRE