Dentsu prioritises media in new growth plan following $820 million loss

Dentsu has allocated $328 million to rebuild the business in 2025, with a further ...

Troy Ruhanen: 'I wouldn't have taken OAG job if it was ...

OMG taps Dentsu exec for Malaysia CEO position

Budgets 2025: Retail media and CTV will dominate adspend

Creative Minds: Sally Anderson is always asking 'how can ...

6 hours ago

Dentsu prioritises media in new growth plan following $820 million loss

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

20 hours ago

Troy Ruhanen: 'I wouldn't have taken OAG job if it ...

The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.

14 hours ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

1 day ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

13 hours ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

1 day ago

The boys’ club still runs Australian advertising—and we’re done pretending otherwise

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

20 hours ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.

1 day ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!

1 day ago

Duo the Owl died as he lived: unhinged

A Tesla Cybertruck played a pivotal role in the apparent death of the Duolingo mascot.

2 days ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

3 days ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

4 days ago

Amazon, Google among platforms under fire for ads ...

Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"

2 days ago

The fight for EV dominance in China

As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.

3 days ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.

4 days ago

Majority of marketers are unprepared to combat ...

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

Super Bowl Spotlight

3 days ago

Watch: The most patriotic Super Bowl LIX ads

A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’

3 days ago

Nike uses its first platform on the Super Bowl ...

Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.

4 days ago

Why Tim Hortons went with a hockey theme for its ...

The ad by Gut is undeniably patriotic, but was not a “tariff brief.’

Feb 9, 2025

Gen Z predictions for Super Bowl LIX

Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.

Top 50 Brands

Jan 21, 2025

Top 10 financial brands in Southeast Asia

The Philippines' leading mobile wallet service GCash has earned top ranking in Southeast Asia’s top financial brands in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Jan 8, 2025

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

Nov 22, 2024

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Nov 11, 2024

Top 10 electronics brands in Southeast Asia

Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

The Work

1 day ago

Samsung says there’s an AI companion for every scenario

With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.

3 days ago

Nike uses its first platform on the Super Bowl stage in 27 years to challenge ...

Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.

Feb 7, 2025

Knorr and Tinder swipe right for a home-cooked delight in global spot

Created by MullenLowe UK, the campaign is set to run across 10 markets including India, the Philippines, and Vietnam.

4 days ago

Why Tim Hortons went with a hockey theme for its Super Bowl spot

The ad by Gut is undeniably patriotic, but was not a “tariff brief.’

Feb 9, 2025

Pfizer to air second Super Bowl ad, doubling down on fight against cancer

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Apr 15, 2025
Jakarta

Campaign Spotlight Indonesia 2025

Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.

Feb 27, 2025
InterContinental Shanghai Jing'An

Campaign China Summit 2025

We're thrilled to announce Campaign China Summit returns to Shanghai on 27 February, 2025!

Mar 27, 2025
 Hyatt Regency Hong Kong, Tsim Sha Tsui

Campaign Spotlight Hong Kong 2025

Explore the new 2025 marketing playbook at Campaign Spotlight Hong Kong on 27 March

Apr 10, 2025
Shanghai

Digital Media Awards 2025

Exciting news! The Digital Media Awards 2025 are now open for entries!

PARTNER CONTENT

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BY PR NEWSWIRE