Thailand's Top 50 brands 2025
See why Lazada tops the list in Thailand and explore the rising challengers ...
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21 hours ago
Thailand's Top 50 brands 2025
See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.
21 hours ago
Cognitive AI taps Rohan Lightfoot to lead new APAC hub
Based in Singapore, Lightfoot previously held regional and global roles at Mindshare and Isobar.
22 hours ago
Why Chinese youth engage in 'emotional consumption'
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.
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1 day ago
Cannes Lions 2025 rocked by multiple controversies ...
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
PROMOTED
22 hours ago
Beyond buzzwords – Moving purpose from marketing to ...
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).
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2 days ago
Preparing for the open agentic web: What brands need to know
As AI agents and answer engines reshape how people search and interact online, brands are rethinking web design, SEO, and measurement for a new era of dual human and machine audiences.
21 hours ago
Cannes Lions responds to criticism regarding ...
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
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1 day ago
A small step for Cannes, not a giant leap for Asian ...
Cannes Lions amplified Asia’s usual hits this year—K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and creator economy is still bubbling at the edges. McCann's Shilpa Sinha says it’s time for Asia to stop waiting and claim the stage.
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4 days ago
Cannes Lions faces calls to step up action on ...
Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
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1 day ago
DM9’s creative chief steps down in wake of Cannes ...
Icaro Doria helped relaunch the agency in 2022.
21 hours ago
Asia-Pacific Power List 2025: Alvin Neo, Fairprice
With a foot in both tradition and transformation, Neo is reimagining what Singapore’s most beloved supermarket means to the next generation of shoppers.
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Jun 26, 2025
'If it doesn’t entertain, don’t even enter': ...
Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.
4 days ago
Edelman makes senior leadership cuts amid ongoing ...
The PR giant has made senior leadership cuts in Australia, including three key executives, as part of ongoing efforts to future-proof the business.
4 days ago
Grey Japan appoints Wieden talent as new managing ...
Kimihiro Takano steps in as Grey Japan's MD on July 1, 2025; CEO Masahiko Okazaki transitions to a new role at parent company WPP.
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Jun 23, 2025
How a Chinese gold brand is glittering from the 618 ...
Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.
Agency Report Cards 2024
The Information
4 days ago
Agency Report Card 2024: Wavemaker
It was a year of disruption for Wavemaker APAC as network-level leadership instability, China reckonings, and client losses weighed on performance—but momentum in India, Indonesia and AI-driven innovation signal potential for recovery.
Jun 26, 2025
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
Jun 26, 2025
Agency Report Card 2024: VML
Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.
The Information
Jun 24, 2025
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
Market Shake-ups
May 30, 2025
Mindshare, EssenceMediacom China chiefs exit
Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.
May 22, 2025
GroupM tells staff about redundancies as restructure...
Employees being informed this week about roles at risk of redundancy.
May 19, 2025
Why has GroupM lost its way for so long? The buck ...
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
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May 14, 2025
GroupM restructures across Asia, Indonesia ...
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
The Work
23 hours ago
Why are Aussies 'ooohing' over this SUV?
The work by Thinkerbell for the Haval 6 Hybrid elicits plenty of reactions, but we're not sure why.
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4 days ago
How do you like your coffee? Shaken by the streets!
A new coffee brand enters Vietnam's saturated market with a creative twist on delivery.
Jun 18, 2025
Cannes Lions 2025: See all of the Grand Prix winning work this year
Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.
Jun 24, 2025
Squarespace courts Aussie and Kiwi trades with 'shear' nostalgia
The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.
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Jun 19, 2025
PropertyGuru’s ‘Everyone Welcome’ campaign tackles rental discrimination in Singapore
PropertyGuru’s latest campaign and filter aim to create a rental market where everyone feels accepted, regardless of race, gender, sexual orientation, or religion.
Focus
There's only one YouTube
Engaging for Fans, Effective for Brands
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Indies as one
The world's top independent agencies
Unlocking China Opportunities
Your Guide to Understanding Evolving Consumer Preferences by Alibaba
Getting real How eos became Gen Z’s most-loved ...
Behind the scenes of the most effective marketing campaign in the world
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Events
May 27, 2025
Campaign360 2025 Singapore
Campaign360 returns on 27-28 May 2025 in Singapore! The event will cover engaging discussions led by Asia's leading brand marketers, focusing on navigating budget challenges, collaboration between the entire C-suite and CMOs, and differentiating your brand in a competitive market.
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
22 hours ago
Beyond buzzwords – Moving purpose from marketing to ...
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).
PROMOTED
1 day ago
Cutting through complexity with humanised communicat...
At a recent dinner and panel event hosted by Campaign Asia-Pacific and We. Communications, We.’s President of APAC Nitin Mantri says that “APAC communicators are among the least likely to believe that things have stayed the same,” and humanised storytelling is required to close the gap between what organisations say and what audiences hear.
PROMOTED
2 days ago
Havas redefines creativity with data and technology ...
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
PROMOTED
Jun 10, 2025
Microsoft at 50: How the tech giant is reimagining ...
As Microsoft celebrates its 50th anniversary, its advertising arm is quietly becoming a force in gen AI - offering brands a trusted, innovative partner in a noisy, hype-driven market. VP at Microsoft Advertising, Nick Seckold, weighs in on the tech giant’s legacy and its AI-driven future.
Most Read
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BY PR NEWSWIRE